Job Description
We are seeking an experienced WordPress → HubSpot migration specialist to transition our existing blog into HubSpot CMS while preserving SEO performance, link integrity, and overall site authority.
This is a strategic migration — not just content copying. We need someone who understands technical SEO, URL structures, and content architecture.
🎯 Project Scope
1️⃣ Blog Migration
- Migrate all blog posts from WordPress to HubSpot
- Preserve:
- URL structures (or implement proper 301 redirects)
- Meta titles & descriptions
- Header structure (H1, H2, etc.)
- Internal linking
- Image alt tags
- Categories & tags
- Ensure zero (or minimal) SEO ranking disruption
2️⃣ SEO & Technical Setup
- Maintain domain authority and search equity
- Configure 301 redirects where necessary
- Implement canonical tags correctly
- Ensure sitemap configuration
- Set up Google Search Console & Analytics tracking
- Validate crawlability and indexing post-migration
3️⃣ Template & Branding Implementation
- Design and implement a new HubSpot blog template
- Align layout with updated brand guidelines
- Optimize for:
- Mobile responsiveness
- Page speed
- Conversion elements (CTAs, forms, banners)
- Future-proof design for content scalability
🛠 Required Skills & Experience
- Proven experience migrating blogs to HubSpot CMS
- Strong technical SEO background
- Deep understanding of:
- URL mapping & redirect strategy
- Schema markup
- On-page SEO best practices
- HubSpot CMS development experience
- Familiarity with HTML/CSS and template customization
- Experience minimizing ranking volatility during migrations
Bonus:
- Experience with large-scale content migrations (100+ posts)
- CRO-focused blog design experience
- Familiarity with HubSpot marketing automation tools
📦 Deliverables
- Fully migrated blog on HubSpot
- Complete redirect mapping documentation
- SEO validation report
- New branded blog template
- Post-migration performance check