Job Description
Project Type: Contract / Potential Long-Term
Location: Remote
About Us
We are a business financing brokerage specializing in Lines of Credit (LOC) and Term Loans. We currently have an active website and are looking to modernize, optimize, and enhance it with AI-powered and automated features to improve lead capture, performance, and client engagement.
Project Goals
- Upgrade and modernize the existing website
- Improve speed, UX, and mobile responsiveness
- Optimize user flow for higher lead conversion
- Integrate AI-powered features for automation and communication
- Implement smarter lead capture and follow-up systems
Scope of Work
- Redesign layout for a clean, professional finance-industry look
- Improve page performance and technical SEO
- Optimize lead forms and funnel flow
- Implement AI tools such as:
- Smart lead qualification
- Automated responses / chat workflows
- CRM or email automation integrations
- Improve backend structure for scalability
- Ensure compliance-ready forms (financial industry standards awareness is a plus)
What We’re Looking For
- Proven experience building or upgrading finance or lead-generation websites
- Strong understanding of conversion-focused design
- Experience with AI integrations (chatbots, automation tools, LLM APIs, CRM workflows)
- Knowledge of performance optimization and SEO best practices
- Ability to recommend the right stack (WordPress, Webflow, React, etc.) based on goals
- Strong communication skills
Nice to Have
- Experience in financial services websites
- CRM integrations (HubSpot, Salesforce, GoHighLevel, etc.)
- Experience building high-converting landing pages
- Understanding of compliance considerations in finance