Job Description
We are seeking an experienced web developer/designer to upgrade and modernize our existing webpage.
The goal is to significantly improve usability, visual appeal, and performance — while keeping the current content structure intact.
This is a refinement and enhancement project, not a full rebuild (unless technically justified).
🎯 Project Objectives
- Deliver a clean, modern, professional design
- Improve user experience and navigation clarity
- Ensure seamless responsiveness across devices
- Optimize loading speed and technical performance
- Maintain SEO integrity during the upgrade
- Align visuals with our brand identity
📌 Scope of Work
🎨 Design & Layout
- Redesign the layout for a modern, polished look
- Improve typography, spacing, and visual hierarchy
- Integrate updated visuals, icons, and UI elements
- Ensure consistency with brand colors and messaging
📱 Responsiveness
- Optimize for mobile, tablet, and desktop
- Fix layout inconsistencies across screen sizes
- Improve touch usability on mobile devices
âš¡ Performance Optimization
- Improve page load speed
- Optimize images and assets
- Reduce unnecessary scripts
- Improve Core Web Vitals (if applicable)
🧠UX & Navigation
- Streamline menu/navigation structure
- Improve call-to-action placement
- Enhance readability and flow
- Improve accessibility where possible
🔎 SEO & Technical Structure
- Maintain or improve existing rankings
- Clean semantic HTML structure
- Proper heading hierarchy
- Schema markup (if relevant)
- Technical best-practice compliance
📘 Documentation
- Provide documentation for updates and maintenance
- Deployment-ready package
- Clean, well-structured source files
🛠Requirements
- Strong experience in:
- HTML, CSS, JavaScript
- Modern frameworks (React, Vue, Angular — if applicable)
- WordPress / CMS experience (if site is CMS-based)
- Proven portfolio of website redesign/upgrade projects
- Strong eye for modern UI/UX design
- Attention to detail
- Clear communication & progress updates
Bonus:
- Experience with Google Ads landing page optimization
- Experience improving conversion rates
- Familiarity with performance testing tools
📦 Deliverables
- Fully upgraded and modernized webpage
- Improved performance metrics
- Responsive layout across devices
- Clean source files
- Deployment-ready build
- Maintenance documentation