Social Media Manager + SEO Expert for Restaurant Growth & Catering Leads

Job Description

Job Details

• Company Name : Upwork

• Employment type : Full Time

• Experience : 1-2 years

• Salary : $100 Month

• USA Time Zone : 9:00 AM TO 5:00 PM EST

• Location : Remote Option Available

• Work Schedule : 5 Days a Week

We are a food/restaurant brand looking to grow our online visibility, local presence, customer traffic, and catering inquiries.

We need a skilled Social Media Manager who also has strong expertise in Local SEO and targeted SEO to help us rank, build authority, and generate consistent leads.

This is a long-term monthly role for someone who can handle both Social Media + SEO with a results-focused mindset.

Role Overview:

We are hiring a Social Media Manager + SEO Specialist who can:

• Grow our online presence

• Improve our local Google SEO ranking – website

• Increase dine-in traffic

• Increase catering inquiries

• Create engaging food content

• Manage regular posting and engagement

• Improve our search visibility for key food categories

This role is $100 per month (retainer) with potential for long-term collaboration.

Responsibilities:

SOCIAL MEDIA MANAGEMENT

• Manage Instagram, TikTok, Facebook, Google Business Profile

• Create weekly content calendars

• Post content consistently (photos, reels, stories, specials, promotions)

• Research trending food content and create posts accordingly

• Write captions, hashtags, and engaging call-to-actions

• Run local engagement strategies to boost reach

• Track analytics to adjust strategy

• Promote menu items, daily specials, catering options, new launches

CONTENT CREATION:

• Create high-quality food reels, pictures, and short clips using existing assets

• Use trending audio & food trends to increase visibility

• Design promotional posts, menu highlights, offers, and customer reviews

• Optimize content for local discovery

LOCAL SEO & TARGETED SEO:

• Optimize restaurant’s Google Business Profile

• Improve ranking for local keywords like:

• “[Cuisine] near me”

• “Best restaurants in [City]”

• “Catering services in [City]”

• “Takeout / Delivery near me”

• Add posts, updates, and images to Google Maps

• Build NAP consistency (Name, Address, Phone citations)

• Get local backlinks and reviews

• Fix SEO issues on website (if applicable)

• Improve on-page SEO for:

• Menu pages

• Catering pages

• Location pages

• Optimize for Google Maps Pack ranking

CATERING GROWTH STRATEGY:

• Create targeted content highlighting catering

• Promote catering menus and event packages

• Run local outreach to nearby offices and groups (organic methods)

• Boost awareness for catering through reels, stories, and Google posts

• Track and improve catering inquiries

Required Skills:

• Strong experience in Local SEO and Google Business optimization

• Proven record of increasing restaurant visibility

• Experience managing SMM for food/restaurant brands

• Ability to research and use trending food reels

• Great at caption writing, hashtags, CTAs

• Knowledge of SEO tools (preferred):

• Google Search Console

• SEMrush / Ahrefs

• Google Business Tools

• Ability to design simple, attractive posts

• Good English communication

• Consistent and detail-oriented

Deliverables (Monthly)

• 16-20 social media posts (mix of reels + photos + stories)

• Weekly content calendar

• Weekly Google Business updates

• Monthly SEO optimization for keywords

• Monthly analytics report (SEO + social media)

• Increase in local search ranking

• Increase in catering inquiries

• Increase in restaurant foot traffic

Compensation:

$100 per month (fixed monthly retainer)

Performance-based bonuses available if catering leads grow.

SCREENING QUESTIONS (Required):

Please answer all:

1. Share restaurant or food brands you have grown on social media.

2. Share your experience with Local SEO and improving rankings.

3. What is your 30-day plan to increase restaurant traffic?

4. What SEO tools do you use?

5. Share examples of food reels/posts you created.

6. How would you increase catering inquiries specifically?

7. Are you comfortable working with a $100/month retainer for long-term work?

How to Apply:

Send a short introduction, your portfolio, and your answers to the screening questions.

We are looking for someone who understands food trends + SEO + engagement and knows how to convert online visibility into real customers and catering leads.