Shopify Honey theme cleanup, SEO Optimization

Job Description

Job Details

• Company Name : Upwork

• Employment type : Full Time

• Experience : 1-2 years

• Salary : $60 to $80 Hourly

• Location : Remote Option Available

• Work Schedule : 5 Days a Week

Website & Design Scope:

We are currently using the Honey theme on Shopify and are looking to clean it up, refine the look and feel, and add all finishing touches needed for a polished, professional ecommerce site. This is not a full rebuild, we just want to elevate what’s already there.

This includes:
• Cleaning up and customizing the Honey theme
• Improving layout, spacing, typography, and overall flow
• Enhancing homepage, collection pages, and product pages
• Adding appropriate, high-quality dog imagery that aligns with a premium brand aesthetic
• Ensuring strong mobile optimization
• Adding conversion focused elements (CTAs, navigation clarity, trust details)

SEO & Content
• Optimize collection and product pages for SEO
• Improve on-page copy while maintaining brand voice
• Ensure strong page structure, meta titles, and meta descriptions

Marketing (Early Stage)

We are a new company selling through a third-party seller (Top Dawg). Once the site is refined, we would like your help with early stage marketing that can scale as we grow, including:
• SEO guidance and best practices
• Email capture setup and basic flows (welcome / abandoned cart)
• Marketing assistance for a new e-commerce brand

Ideal Freelancer:
• Strong experience with Shopify theme customization
• E-commerce and conversion-focused mindset
• SEO experience specific to Shopify
• Experience working with early-stage brands
• Clear communication

Bonus: experience with pet brands

Project Type:

Project-based to start, with potential for ongoing work as the brand grows

Goal:

Create a visually elevated, SEO-strong Shopify site that stands out in the Shopify space and builds a strong foundation for scalable marketing.

Thanks!!