Job Description
Location: Remote
Type: Freelance / Contract
Project Overview
We are seeking a skilled freelance web developer to build a custom Shopify e-commerce website for a coastal resort boutique. The goal is a visually appealing, user-friendly online store optimized for conversions, SEO, and seamless integrations with marketing tools.
The site should have the look and feel of high-end boutique brands, similar to:
Key Responsibilities
- Build, customize, and optimize a Shopify online store
- Implement SEO best practices for site visibility
- Design site flow, UX, and conversion-focused layouts
- Support Google Ads and Meta (Facebook/Instagram) campaigns
- Set up tracking & analytics (GA4, Meta Pixel, etc.)
- Integrate email marketing platforms like Klaviyo or Mailchimp
- Apply conversion rate optimization strategies
Required Skills & Experience
- Proficient in HTML, CSS, JavaScript, and Shopify Liquid templating
- Strong e-commerce UX/UI design sense
- Experience with SEO, analytics, and tracking setup
- Familiarity with email marketing integrations
- Background in conversion optimization for e-commerce stores
Deliverables
- Fully functional Shopify store with customized design
- Responsive design for desktop and mobile
- Integration with analytics, marketing platforms, and email services
- Documentation for store management and future updates