Editorial Strategist, SEO, Content

Job Description

Job Details

• Company Name : BetterHelp

• Employment type : Full–time

• Experience : 4-7 years

• Salary : $1,20,000 to $1,40,000 Yearly

• Location : Remote Option Available

• Work Schedule : 5 Days a Week

Job Description:
• Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity.
• Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds.
• Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment.
• Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis.
• Translate SEO insights into prioritized content clusters, briefs, and scalable templates.
• Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility.
• Scope, brief, and publish research-driven content in partnership with Brand and PR.
• Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
• Guide editors and writers on depth, clinical accuracy, readability, and user intent.
• Recommend high-impact updates, rewrites, or repositioning of underperforming content.
• Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality.
• Partner with clinical and legal teams to validate sensitive or high-risk content.
• Uphold and evolve brand voice and editorial guidelines across all content surfaces.
• Ensure cohesive storytelling across blog, category pages, video scripts, and social content.
• Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.
• Recommend and evaluate tests across headlines, structure, snippets, and metadata.
• Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact.
• Recommend landing page improvements or new page creation based on performance and competitive analysis.

Requirements:
• 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment.
• Strong understanding of mental health or other sensitive, regulated domains preferred.
• Experience managing an editorial team.
• Demonstrated ability to translate keyword research and search data into editorial strategy.
• Skilled at structuring content for user intent, discoverability, clarity, and authority.
• Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps).
• Experience working with a CMS (publishing workflows, templates, content modeling, QA).
• Exceptional writing, editing, and narrative-structuring skills.
• Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements.
• Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Benefits:
• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers