Product Marketing Manager, Generative AI Developer Tools – Amazon Hiring

Filled
February 11, 2026
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Job Description

🏢 Company: Amazon

💼 Job Type: Full-Time
🌍 Industry: Generative AI / Developer Tools / Product Marketing
🎯 Department: Product Marketing

🚀 About the Role

Are you passionate about Generative AI and excited to shape the future of developer ecosystems? Amazon is seeking a Product Marketing Manager – Generative AI Developer Tools to drive strategy, positioning, and adoption of cutting-edge AI solutions.

In this role, you will lead marketing initiatives that support the growth of Amazon’s generative AI developer tools, working closely with product, sales, and customer success teams to ensure impactful launches and sustained adoption.

If you are a strategic thinker, data-driven marketer, and AI enthusiast, this opportunity allows you to influence the rapidly evolving AI landscape.

🎯 Key Responsibilities

📌 Marketing Strategy & Positioning

  • Develop and execute a comprehensive marketing strategy for generative AI developer tools
  • Identify target audiences and define value propositions
  • Craft compelling messaging and product positioning
  • Select optimal channels for demand generation and awareness

📊 Market Research & Competitive Analysis

  • Conduct in-depth market research
  • Analyze competitors and industry trends
  • Provide strategic recommendations for differentiation

🤝 Cross-Functional Collaboration

  • Partner with Product, Sales, Engineering, and Customer Support teams
  • Ensure alignment for successful product launches
  • Support go-to-market (GTM) strategies

🎤 Product Evangelism

  • Create compelling presentations, demos, and launch materials
  • Showcase AI capabilities to customers and partners
  • Act as subject matter expert (SME) on generative AI tools

📈 Data & Performance Optimization

  • Track marketing campaign performance using analytics
  • Use insights to optimize messaging and strategy
  • Monitor adoption metrics and growth KPIs

🌐 Industry Engagement

  • Build relationships with key stakeholders and AI influencers
  • Increase brand awareness within developer communities
  • Stay updated on latest generative AI advancements

💼 Sales Enablement

  • Develop sales materials and training resources
  • Support revenue growth through strategic collaboration

🔎 Ideal Candidate Profile

  • Strong understanding of Generative AI technologies and trends
  • Experience marketing developer tools, SaaS platforms, or technical products
  • Proven success in product launches and go-to-market strategy
  • Excellent communication and presentation skills
  • Analytical mindset with data-driven decision-making ability
  • Ability to work cross-functionally in a fast-paced environment

🌟 Why Join Amazon?

  • Work at the forefront of Generative AI innovation
  • Shape the future of AI developer ecosystems
  • Collaborate with world-class AI researchers and engineers
  • Opportunity to make global impact at scale

🌍 Equal Opportunity Employer

Amazon is committed to diversity and inclusion. We celebrate diversity and do not discriminate based on race, religion, gender, disability, veteran status, or other legally protected characteristics.