Product Marketing Manager – Generative AI Developer Tools

Filled
February 11, 2026
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Job Description

Company: Amazon

About the Role

Amazon is seeking a strategic and results-driven Product Marketing Manager to lead the positioning and go-to-market strategy for our Generative AI Developer Tools.

As Amazon continues to push the boundaries of artificial intelligence and cloud innovation, this role will play a critical part in driving product adoption, developer engagement, and revenue growth. You will sit at the intersection of product, engineering, sales, and marketing—translating complex AI capabilities into compelling customer value propositions.

If you are passionate about AI, developer ecosystems, and building impactful global launches, this is your opportunity to shape the future of generative AI tools at scale.

Key Responsibilities

Go-to-Market Strategy & Execution

  • Develop and execute strategic marketing plans for Generative AI Developer Tools
  • Lead global go-to-market initiatives including positioning, messaging, segmentation, and targeting
  • Launch new products and features with coordinated cross-functional execution

Positioning & Messaging

  • Craft compelling, differentiated messaging that resonates with developers and enterprise buyers
  • Translate technical AI capabilities into clear business and developer benefits
  • Serve as a subject matter expert supporting sales enablement and customer engagements

Market & Competitive Intelligence

  • Conduct market research to identify trends, customer needs, and growth opportunities in the AI space
  • Monitor competitive landscape and emerging technologies
  • Inform product strategy with data-driven customer insights

Campaigns & Demand Generation

  • Develop integrated marketing campaigns to drive awareness, engagement, and demand
  • Partner with digital, content, events, and field marketing teams
  • Track performance metrics and optimize campaigns for impact

Cross-Functional Leadership

  • Collaborate closely with Product Management, Engineering, Sales, and Developer Relations teams
  • Present strategy, insights, and recommendations to senior leadership
  • Mentor junior team members and contribute to team development

Performance & Optimization

  • Define KPIs and analyze marketing effectiveness
  • Manage budgets to maximize ROI
  • Continuously refine strategy to accelerate product adoption and revenue growth

Ideal Candidate Profile

  • Experience in product marketing for developer tools, AI/ML products, cloud services, or enterprise software
  • Strong understanding of generative AI technologies and developer ecosystems
  • Proven ability to lead successful product launches
  • Exceptional storytelling and positioning skills
  • Analytical mindset with experience using data to drive decisions
  • Strong cross-functional collaboration and executive communication skills
  • Ability to thrive in fast-paced, innovative environments

Why Join Amazon?

Amazon’s culture is built on innovation, customer obsession, and long-term thinking. In this role, you’ll help shape how developers build with generative AI—impacting industries and customers worldwide.

You’ll have the opportunity to:

  • Influence cutting-edge AI technology
  • Drive global product strategy
  • Work with world-class engineers and product leaders
  • Make measurable business impact