Marketing Data Analyst

Filled
June 20, 2025
Apply Now

Job Description

About the Role:
We are seeking a data-driven and strategic Marketing Data Analyst to join our team. In this role, you’ll be responsible for transforming marketing data into actionable insights that improve campaign performance, optimize customer acquisition strategies, and drive revenue growth. You’ll work closely with marketing, product, and analytics teams to help shape decisions based on data.

Key Responsibilities:

  • Analyze and report on campaign performance across channels (paid media, email, SEO, social, etc.)
  • Build and maintain dashboards to monitor KPIs such as CAC, ROAS, CTR, LTV, churn, and engagement
  • Conduct A/B tests and conversion analysis to optimize landing pages, ads, and funnel performance
  • Support customer segmentation and targeting through cohort and behavioral analysis
  • Partner with marketing and growth teams to forecast budgets and measure ROI of initiatives
  • Automate recurring reports and streamline analytics workflows using SQL, Python, or relevant tools
  • Translate complex data findings into clear, compelling recommendations for stakeholders

Required Qualifications:

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field
  • 2–5 years of experience in marketing analytics, digital analytics, or business intelligence
  • Proficient in SQL and marketing analytics platforms (e.g., Google Analytics, Adobe Analytics)
  • Experience with data visualization tools like Tableau, Power BI, or Looker
  • Strong understanding of paid media metrics, attribution modeling, and customer journeys
  • Excellent communication and presentation skills

Preferred Qualifications:

  • Experience with marketing platforms (Google Ads, Meta Ads, HubSpot, Marketo, etc.)
  • Familiarity with CRM tools and customer data platforms (e.g., Salesforce, Segment, Mixpanel)
  • Knowledge of Python or R for statistical modeling or campaign optimization
  • Understanding of B2B or B2C marketing funnels

What We Offer:

  • Competitive salary with performance-based incentives
  • Health, dental, and vision insurance
  • Remote-friendly work environment
  • Annual learning & development stipend
  • A data-driven team culture where your work drives measurable growth

How to Apply:
📩 Send your resume and a brief cover letter to: marketing-analytics@[yourcompany].com
Subject: Marketing Data Analyst – [Your Name]
🗓️ Application Deadline: Applications reviewed on a rolling basis