Head of Content Conversion Intelligence for Amazon

Job Description

Location
Remote
US EST Hours
Type
Full
TimeAbout the Role
Adverio is redefining what it means to create content that converts on Amazon
Were not looking for another copywriter or asset manager were looking for a conversion strategist who can connect data
design
and storytelling into measurable profit lift
As Head of Content
Conversion Intelligence
youll own the entire content ecosystem
copy
images
and listing structure but through the lens of performance and process
Youll bridge the gap between creative and analytics
leading a growing team that feeds directly into our CRO
SEO
and automation systems
Your job
Build the most effective listing optimization system in the industry and lead the people
process
and AI that make it scale
Key Responsibilities
Leadership
OwnershipLead
mentor
and QA a cross
functional content team
copywriters
designers
and media specialists

Define and enforce Adverios content standards
ensuring all listings meet or exceed our Listing Quality Score
LQS
and CRO benchmarks
Translate creative insights into structured SOPs that can be trained
tracked
and automated
Partner with leadership on forecasting capacity and prioritizing high
ROI optimization projects
CRO
Strategic IntegrationCollaborate with the Catalog and Ads Strategy teams to tie creative decisions to measurable conversion improvements
Translate audit findings into actionable creative hypotheses and oversee A
B test execution
Develop repeatable frameworks for listing analysis
hypothesis testing
and iteration
Present learnings monthly to leadership with what we tested
what we learned
and whats next
Content
Media OptimizationOwn the creative logic for all Amazon listings from titles and bullets to infographics and videos
Direct the creative team to design assets that sell
high CTR main images
emotionally resonant infographics
and compliant product visuals
Conduct competitive analysis to identify high
performing creative patterns and adapt them to Adverios client base
Partner with our Dev and AI teams to test image recognition
sentiment scoring
and keyword alignment tools
AI
Audit System CollaborationCollaborate with the Dev
Automation team to improve AI
assisted audit tools that score and optimize listings
Define new variables for Copy
Offer
Media
and Review in the LQS system and maintain variable weighting
Lead QA and labeling initiatives for AI model training
Identify opportunities for generative AI in copy creation
A
B analysis
and asset audits
Measurement
ReportingOwn content performance outcomes not just delivery speed
Track and report pre
post optimization metrics
CTR
CVR
sessions
and sales lift

Maintain a before
after case study log to quantify creative ROI
Support Revenue Impact Modeling by documenting listing and offer changes
Infrastructure
Process DevelopmentBuild and maintain a centralized content taxonomy and template library
Develop scalable documentation that integrates with BI dashboards and CRO systems
Work with Ops and Dev teams to ensure audit workflows
content versioning
and QA checkpoints are automated and accessible
90
Day Success MetricsReduce audit
to
implementation turnaround time by 30

Lift average listing CTR by 10

within 90 days post
optimization
Achieve
90
LQS accuracy across all deliverables
Deliver 2 documented A
B learnings per month for leadership review
Launch first
generation AI
assisted content audit system
v2
with validated test data
Qualifications35 years of Amazon SEO and listing optimization experience
ideally in a high
volume agency or aggregator
Proven ability to lead creative teams and integrate cross
functional feedback loops
Hands
on A
B testing experience with Amazon Experiments
titles
A

pricing
images

Demonstrated experience with Rufus
Rekognition
COSMO
and AI
driven creative tools
Proficiency in reading and interpreting KPIs CTR
CVR
TACoS
and revenue attribution
Excellent documentation and communication habits clarity and precision are non
negotiable
Ideal Candidate ProfileYoure part strategist
part creative
part operator
You see patterns where others see noise
You love bridging human creativity with data and automation
Youre equally comfortable discussing burn time and keyword density
or talking to engineers about audit logic
Data
minded and detail
obsessed
Calm under pressure
decisive under ambiguity
Communicates with clarity and candor
Obsessed with turning insight into structure
Why Join AdverioWe currently manage roughly 250k ASINsHelp build the worlds most robust AI
assisted Amazon audit and CRO framework
Work at the intersection of strategy
content
and automation
Collaborate directly with leadership to influence the companys next phase of growth
Be part of a culture that values measurable improvement over noise
Learn
experiment
and lead at the frontier of Amazon conversion intelligence
Application InstructionsPlease include
Portfolio of Amazon listings or creative work
A

images
or titles youve optimized
Adverio is where creativity meets data and both are measured in revenue
If youre ready to lead that evolution
wed love to meet you