Job Description
Company: Twilio
Location: Remote – US (Excludes CA, CT, NJ, NY, PA, WA)
Travel: ~10%
Salary: Varies by location (see below)
Equity & Bonus: Eligible
About Twilio
Twilio is transforming global communications by enabling businesses and developers to create personalized experiences at scale. With a strong remote-first culture and focus on inclusion, Twilio empowers employees to grow while making a global impact.
This role focuses on Twilio’s Messaging and Email products, two high-impact, established product lines that serve billions of users worldwide.
Role Overview
As Director, Product Marketing, you will lead a team of Product Marketing Managers (PMMs) to craft compelling narratives around Twilio’s Messaging and Email offerings. You will influence R&D, sales, and marketing teams, ensuring product stories resonate with both developer and enterprise audiences. This role combines strategic leadership, storytelling, and go-to-market execution.
Key Responsibilities
- Lead and mentor a high-performing PMM team across Messaging and Email.
- Define product positioning frameworks connecting innovation to market trends, customer needs, and business outcomes.
- Influence roadmap prioritization with R&D and embed customer validation into product marketing processes.
- Drive integrated go-to-market programs for self-service and enterprise segments.
- Lead product launches, ensuring strategic positioning, proof points, and alignment with GTM efforts.
- Identify intersections with broader Twilio platform capabilities and develop cohesive messaging.
- Partner across functions (AR, PR, Campaigns, Sales) to amplify messaging and product adoption.
Qualifications
Required:
- 8+ years in product or technical marketing, preferably in communications infrastructure, messaging platforms, SaaS, or developer tools.
- 3+ years managing high-performing teams.
- Exceptional strategic thinking, narrative-building, and storytelling skills.
- Proven ability to influence across R&D, AR, PR, Campaigns, Sales, and executives.
- Experience launching products, shaping positioning, and building programs that drive revenue or market impact.
- Bachelor’s degree or equivalent experience.
- Familiarity with developer and enterprise audiences.
- Background in messaging, email, CPaaS, marketing automation, or developer-focused communications APIs.
Nice-to-Haves:
- Experience in fast-growing technology companies scaling teams, processes, or narratives.
- Strong writing, presentation, and communication skills.
- Ability to quickly learn Twilio’s platform and bring fresh perspective.
Compensation (Location-Based Estimates)
- Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, D.C.: $207,200 – $259,000
- New York, New Jersey, Washington State, California (non-SF Bay Area): $219,360 – $274,200
- San Francisco Bay Area, CA: $243,680 – $304,600
- Eligible for equity plan and corporate bonus
Benefits:
- Competitive pay and equity opportunities
- Health insurance, 401(k), paid time off, parental and wellness leave
- Inclusive, remote-friendly culture supporting volunteering and community engagement
Why Twilio?
- Work on products that impact billions globally
- Remote-first, flexible, and inclusive work environment
- Opportunity to lead a team shaping Twilio’s market story
- Make meaningful contributions in communications technology