Content Creator & Marketing Specialist

Job Description

About Us:

TOPQuote empowers fire protection businesses by providing standardized quoting, real-time pricing, sales tracking, and collaboration tools. Our flagship Software as a Service (SaaS) platform, TOPQuote Professional, supports national, regional, and local fire protection companies with both standard and customized solutions.

Job Description:

We are seeking a versatile and creative Content Creator & Marketing Specialist to join our team. This role is ideal for someone who thrives in a dynamic environment and enjoys wearing multiple hats. You will be responsible for creating compelling content for our website, social media, and marketing initiatives while supporting basic web development tasks. Additionally, you will collaborate with our marketing partners, learn about our industry, write copy, and lead marketing campaigns that drive engagement and growth.

Key Responsibilities:
• Content Creation: Develop engaging content for our website, blog, and social media platforms, focusing on our core audience in the fire protection industry.
• Copywriting: Write clear, persuasive, and on-brand copy for various channels, including website pages, product descriptions, email campaigns, and promotional materials.
• Web Development Support: Perform basic web development tasks, such as updating website content, implementing design changes, and ensuring site functionality aligns with marketing goals.
• Blog Articles: Research, write, and publish informative blog articles that position TOPQuote as a thought leader in the fire protection industry.
• Social Media Management: Create and schedule content for our social media platforms, monitor engagement, and analyze performance to optimize our social media strategy.
• Collaboration: Work closely with our marketing partner to execute coordinated campaigns and leverage marketing expertise to amplify our brand presence.
• Industry Learning: Continuously educate yourself about the fire protection industry to create relevant and insightful content that resonates with our audience.
• Marketing Initiatives: Lead marketing initiatives from concept to execution, including planning, content creation, campaign management, and performance tracking.
• Sales Support: Create sales collateral and content that supports the sales team’s efforts, enhancing customer engagement and conversion rates.

Qualifications:
• Proven experience as a Content Creator, Copywriter, or similar role with a portfolio showcasing diverse content types.
• Basic web development skills, including familiarity with HTML, CSS, and CMS platforms (e.g., WordPress).
• Strong understanding of SEO best practices and content optimization techniques.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and creativity.
• Experience in managing social media accounts and creating content tailored to various platforms.
• Ability to work independently and collaborate effectively with cross-functional teams, including external marketing partners.
• Familiarity with the Fire Protection or related industry is a plus, but a strong willingness to learn is essential.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong analytical skills and the ability to use data to inform content and marketing strategies.

Preferred Skills:
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content.
• Familiarity with marketing automation tools, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Strong organizational skills and attention to detail.

Why Join TOPQuote?
• Be part of an innovative company that is transforming the fire protection industry.
• Opportunity to grow and develop in a dynamic, supportive environment.
• Collaborate with a passionate team that values creativity, initiative, and results.