Job Description
Project Overview
We are seeking an experienced WordPress freelancer to completely revamp our website content and theme. This project focuses on creating unique, plagiarism-free content, redesigning the website with a fresh theme, and enhancing conversions and SEO.
Scope of Work
1. Content Revamp
- Rewrite and optimize content for 90+ pages to ensure uniqueness while retaining original product details.
- Ensure all text is plagiarism-free and industry-compliant.
- Maintain readability and persuasive tone to support conversion goals.
2. Visual & Media Updates
- Replace existing images with original, non-copyrighted visuals.
- Ensure all graphics are high-quality, optimized for web, and aligned with brand identity.
3. Theme Implementation
- Design and implement a new WordPress theme that is modern, responsive, and SEO-friendly.
- Ensure consistent branding, navigation, and page layouts across the website.
4. Conversion Rate Optimization (CRO)
- Add CRO elements such as optimized layouts, call-to-actions, buttons, and user-friendly navigation.
- Improve user experience to encourage engagement and conversions.
5. SEO Setup
- Perform one-time SEO implementation including:
- Meta titles & descriptions
- Sitemap and robots.txt
- On-page SEO optimization for key pages
- Ensure website is crawlable and indexed by search engines.
6. Project Management
- Coordinate workflow with timely milestones for content delivery, theme implementation, and SEO setup.
- Provide documentation or handover notes for future content updates and SEO management.
Deliverables
- Fully revamped WordPress website with 90+ pages of optimized content.
- New website theme implemented and tested for desktop, tablet, and mobile devices.
- Custom images integrated across all pages.
- CRO elements implemented for higher user engagement.
- One-time SEO setup completed.
Skills & Requirements
- Proven experience in WordPress development and content management.
- Strong content writing and SEO expertise.
- Experience with CRO and conversion-focused design.
- Ability to deliver high-quality, plagiarism-free content.
- Strong communication and project management skills.