Assistant Manager – Consumer & Marketing Insights (Online)

Filled
February 6, 2026
Apply Now

Job Description

Company: American Airlines
Job Type: Full-Time
Location: Remote / Online Focus

Job Summary

American Airlines, a global leader in aviation, is seeking an Assistant Manager – Consumer & Marketing Insights (Online) to join our team. In this role, you will analyze online consumer behavior, monitor market trends, and generate actionable insights that drive data-driven marketing strategies. You will collaborate closely with cross-functional teams to enhance the online customer experience, improve engagement, and support business growth initiatives.

Key Responsibilities

  • Conduct in-depth analysis of online consumer behavior, including website traffic, user engagement, and conversion rates.
  • Monitor industry trends and competitor activities to identify opportunities and threats.
  • Partner with marketing, digital, and e-commerce teams to design and implement data-driven strategies.
  • Generate actionable insights and recommendations from analytics and research.
  • Present findings to senior management and key stakeholders in a clear, concise manner.
  • Collaborate with internal teams to design and execute consumer research projects to understand preferences and behavior.

Required Skills & Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Statistics, or related field (Master’s preferred).
  • 3+ years of experience in marketing research, consumer insights, or data analytics, with a focus on online/digital channels.
  • Proficiency in data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Strong analytical and critical thinking skills, with the ability to translate data into actionable business insights.
  • Excellent communication and presentation skills to convey complex ideas clearly.
  • Proven track record of driving business results through insights-driven decisions.

Experience

  • Minimum of 3 years in marketing research, consumer insights, or data analytics, preferably in the airline or travel industry.

Working Hours

  • Full-time position with standard office hours.
  • Some flexibility may be required based on business needs and project deadlines.

Knowledge, Skills, and Abilities

  • Deep understanding of online consumer behavior and digital marketing trends.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong project management skills, with the ability to handle multiple tasks and priorities.
  • Experience working with cross-functional teams to achieve business objectives.
  • Knowledge of statistical analysis techniques and methodologies.

Benefits

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • Travel privileges and discounts on flights for you and your family.
  • Health and wellness programs.
  • Retirement savings plan and employee assistance program.

Why Join American Airlines

  • Be part of a dynamic, innovative team at a leading global airline.
  • Make a direct impact on customer experience and business performance.
  • Access exciting career opportunities and development programs.
  • Work in a collaborative and inclusive environment where ideas are valued.